Recycled polyester is moving into mainstream retail at unprecedented scale. Syre, a Stockholm-based textile recycling company, has expanded its partnership with Target to scale textile-to-textile recycled polyester across apparel and home categories. The enhanced agreement builds on a relationship first announced in June 2024. For the latest developments in sustainable textiles, visit the textile news section on textilezon.com.
Expanded Partnership and 2030 Targets
Under the expanded agreement, Syre will support Target's integration of textile-to-textile recycled polyester into high-volume product categories. The initiative is expected to support 70,000 metric tons of recycled polyester over time, with broader product rollout planned by 2030. This signals a clear commercial commitment to circular textiles at mass-market scale.
"We couldn't be more proud to continue working with Target to bring next-generation materials into retail at scale," said Dennis Nobelius, Syre CEO. "This collaboration helps accelerate adoption and supports the continued development of circular textile solutions across the industry," he added. Stephanie Grotta, Target's VP of responsible sourcing and sustainable capabilities, said: "By advancing textile-to-textile recycled polyester at scale, we're strengthening our supply chain and continuing to offer quality products at a great value."
Syre: Background and Infrastructure Plans
Syre was founded in 2023 by H&M Group and investment firm Vargas. The company builds textile-to-textile recycling systems designed to keep polyester fibres in continuous use. Its first large-scale recycling facility is planned for Southeast Asia, with construction expected to begin in 2027.
Beyond Target, Syre has partnered with several other brands to widen commercial uptake of its recycled materials. This growing partner network reinforces Syre's role as a key infrastructure provider for the emerging circular polyester economy.
What This Partnership Means for Textile Supply Chains
The Syre–Target expansion reflects a broader industry shift away from bottle-based recycled polyester toward genuine closed-loop textile recycling. For B2B professionals across the textile supply chain, this partnership signals where procurement strategies are heading. Suppliers and manufacturers serving high-volume retail categories will face increasing demand for certified recycled content.
Target describes the collaboration as part of its strategy emphasizing sustainable sourcing and an inclusive supply chain. The industry's pivot to circular materials is accelerating, and this partnership sets a clear benchmark for retail-scale adoption of recycled polyester.
Frequently Asked Questions
What is textile-to-textile recycled polyester?
Textile-to-textile recycled polyester is produced from end-of-life garments and fabrics, not plastic bottles. This closed-loop process keeps fibres in circulation and reduces dependence on virgin polymer production.
What volume does the Syre–Target initiative target?
The expanded partnership is expected to support 70,000 metric tons of recycled polyester over time. Broader product integration across Target's assortment is planned by 2030.
Who founded Syre and what are its expansion plans?
Syre was founded in 2023 by H&M Group and investment firm Vargas. The company plans its first large-scale recycling facility in Southeast Asia, with construction beginning in 2027.
