Mohawk Industries, the world's largest flooring manufacturer and parent company of rug brand Karastan, has named Paul F. De Cock as its new Chief Executive Officer, effective September 30. De Cock succeeds Jeffrey S. Lorberbaum, who retires as CEO after 25 years at the helm. Lorberbaum will remain active as chairman of the board, ensuring leadership continuity during the transition.
Paul F. De Cock: Background and Appointment
De Cock brings over two decades of operational and commercial leadership experience to the CEO role. He joined Mohawk Industries in 2005 through the strategic acquisition of Unilin, a major European flooring group. Since then, he has held increasingly senior positions spanning laminate, wood, LVT, and carpet product categories.
In February 2025, Mohawk named De Cock president and chief operating officer, marking a clear path to the top role. He has also been instrumental in strengthening Mohawk's international operations across facilities on four continents: North America, Europe, South America, and Oceania.
De Cock outlined his priorities following the announcement. "My focus will be on continuing to generate momentum and unlock new opportunities for growth and innovation while staying true to the values that got us here," he said. He also committed to leading Mohawk "through the next phase of its evolution by sharpening our focus, accelerating growth and pursuing new pathways."
Jeffrey Lorberbaum's 25-Year Leadership Legacy
Lorberbaum has served as CEO of Mohawk Industries since January 2001 and as chairman of the board since May 2004. During his tenure, the company expanded through organic investment and strategic acquisitions to become the world's largest flooring manufacturer. He oversaw the growth of a portfolio of industry-leading brands spanning multiple flooring and home textile categories.
Lorberbaum expressed confidence in his successor and committed to supporting a smooth handover. "I know that I will leave the company in good hands under Paul's leadership and continue to have full confidence that Mohawk's best days are to come," he said. He will remain closely involved as chairman throughout the transition period.
What the Leadership Change Means for the Industry
The CEO transition at Mohawk Industries reflects a deliberate succession strategy built on internal talent development. De Cock's 20-year track record at Mohawk, spanning international markets and multiple product lines, positions him to maintain the company's competitive edge in global flooring.
For B2B partners, suppliers, and procurement professionals in the flooring and textile sectors, this transition signals stability rather than disruption. Industry professionals tracking leadership developments at major manufacturers can find more corporate news and sector analysis in the Info Center on Textilezon.com.
Frequently Asked Questions
Who is Paul F. De Cock, the new Mohawk Industries CEO?
Paul F. De Cock is a 20-year veteran of Mohawk Industries who joined through the 2005 Unilin acquisition. He served as president and chief operating officer from February 2025 before his appointment as CEO, effective September 30.
When does the CEO transition at Mohawk Industries take effect?
The transition takes effect September 30, when De Cock officially assumes the CEO role and Jeffrey S. Lorberbaum formally retires after 25 years as CEO of Mohawk Industries.
What role will Jeffrey Lorberbaum hold after stepping down as CEO?
Lorberbaum will continue to serve as chairman of the board of Mohawk Industries. He has held the chairman role since May 2004 and will work with De Cock and the management team to ensure a smooth leadership transition.
