Metro Brands has made a strategic leadership move, appointing Manoj Juneja as Chief Business Officer (CBO) for its Sports Division, effective 23rd June 2026. The appointment signals the company's intent to strengthen its position in the fast-growing sports footwear and lifestyle segment.
A Dedicated CBO to Lead Sports Division Growth
Metro Brands, one of India's leading footwear retail chains, has created a dedicated senior leadership role to accelerate its sports category. Juneja's appointment as CBO gives the division executive-level focus within the broader corporate structure.
This organizational decision reflects the growing commercial importance of sports footwear within Metro Brands' portfolio. Specialized leadership has become a critical competitive advantage as domestic retailers face increasing pressure from global sportswear brands.
Juneja brings more than 27 years of experience across the retail, footwear, fashion, and consumer sectors. His expertise spans profit and loss management, brand strategy, and business development — capabilities aligned with the division's growth mandate.
Sports Footwear: A High-Priority Segment for Metro Brands
The global sports footwear market continues to expand, driven by rising health consciousness, athleisure trends, and increasing consumer spending on performance lifestyle products. For Metro Brands, this segment represents a significant revenue growth opportunity.
Indian consumers increasingly seek footwear that bridges performance and everyday lifestyle. Metro Brands' decision to appoint a dedicated CBO for this division signals its commitment to capturing this accelerating demand.
B2B professionals and supply chain partners tracking retail brand strategies can follow the latest corporate and market developments in our Info Center.
Industry Implications for Footwear Retail
Executive appointments at major footwear retailers carry direct implications for B2B stakeholders across the textile and footwear value chain. A new CBO with a clear growth mandate typically drives changes in sourcing priorities, product assortment, and distribution strategy.
Metro Brands' investment in dedicated sports division leadership reinforces a broader retail trend. Footwear companies are restructuring to compete more effectively against global sportswear players, and this organizational model will shape category leadership strategies across the industry.
Frequently Asked Questions
Who is Manoj Juneja?
Manoj Juneja is a senior retail and footwear industry professional with more than 27 years of experience across retail, fashion, and consumer sectors. He joined Metro Brands as Chief Business Officer for the Sports Division on 23rd June 2026.
What does a CBO do at Metro Brands?
The Chief Business Officer leads the strategic and commercial operations of the Sports Division. This role oversees growth initiatives, profitability targets, and market expansion for sports footwear and lifestyle products within the Metro Brands portfolio.
How does this appointment affect Metro Brands' B2B supply chain partners?
A dedicated CBO appointment signals increased strategic investment in the sports footwear category. Suppliers, manufacturers, and distributors serving this segment can anticipate shifts in procurement priorities and product development focus as the new leadership implements its growth strategy.
